Control and Instrumentation Area Sales Manager North Job Specification


Must be located in specific area – Lancashire, Staffordshire, Cheshire.

Key Skills:

Excellent technical skills in sale and promotion of product


5 – 10 years within a technical sales environment


Instrumentation – currently selling with instrumentation field


Oil & Gas, Pharmaceutical, Food & Beverage, Water


Technical qualification required

Job Purpose:

The Company  is an international leading manufacturer of sensors, sensor solutions, and instrumentation products.  The ASM will be responsible for actively driving and managing the technology positioning to both business and technical users.  The ASM must be able to identify all technical issues of assigned accounts to assure complete customer satisfaction through all stages of the sales process.  Must be able to establish and maintain strong relationships throughout the sales cycle.  The ASM must be able to respond to functional and technical elements of request for quote (RFQ).

Main Responsibilities:

  • Responsible for development and delivery of product demonstrations
  • Provide technical support for customers and answering technical questions
  • Able to respond to functional and technical elements of RFQ
  • Analyse market and customer needs with respect to several alternate solutions using our products
  • Responsible for pro-actively promoting the products and managing the technical evaluation stage of the sales process
  • Maintain current knowledge of competitive products and system characteristics, including knowledge of local competitive pricing
  • Provide full services for the customer after the sale and during installation to ensure complete satisfaction and to promote future business.  Job site visits with customers, service co-ordination and occasional factory visits to help sell and execute specific products or projects
  • Preparation of documents in order to list our products at end-users and sub-contractors

Qualification and Experience:

  • 5 years minimum experience in direct sales activity to specific industries within instrumentation – pressure, level, temperature
  • Technical qualification essential – experience may be considered
  • Flexible work approach, self motivated and able to work without intensive supervision.  Must be able to interact with the extended team
  • 4 days a week in sales field – 1 home office – minimum 4 calls per day
  • Customer, OEM and end user oriented, quality conscious, well organised and results oriented
  • Open, honest and straight forward in communication and action
  • SAP/CRM knowledge is a distinct advantage
  • Strong experience within Food & Beverage sector is a distinct advantage
  • OEM experience is a must


  • Salary negotiable plus commission scheme
  • Holidays 25 days – will increase by 1 day per year to maximum of 28 days
  • Christmas shut down is in addition to the above holidays
  • Hours of work are 8:30 – 17:00 but commitment beyond these hours is essential
  • Pension – commence at 5%, will increase by 1% each completed year of service to a maximum of 15%
  • Private health care for self
  • Death in service benefit x 3 basic salary
  • Long term sickness insurance
  • Fully expensed company car
  • Laptop / printer / satnav
  • Home telephone / broadband
  • Mobile telephone
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