Sales Manager – Europe North Job Specification

Location: Based in Mainland Europe/UK

Reports To: General Manager

Summary of the Role:

To provide leadership towards maximising profitable sales in the assigned area through a network of direct and indirect sales people. To establish plans and strategies to increase shares in the region. Responsible for field sales activities in UK, Benelux and Scandinavia. Establishes plans and strategies to increase shares in the region.

Main Responsibilities:


• Develops a business plan and sales strategy for the market
• Responsible for establishing both regional and individual sales objectives in line with the

Company’s Plan

• Coordinate specific objectives of the Plan with other functional departments of the company
• Establish target markets and customers in coordination with marketing
• Develop and implement plan for expansion of direct sales in to new countries


• Define and manage the monthly and quarterly sales objectives
• Provide leadership to the sales team to help them achieve their objectives
• Spend a significant amount (50%) of time in the field with individual accounts and co-travel with field sales staff
• Initiates and coordinates the development of field sales action plans
• Conducts frequent one-on-one interviews with the field sales staff to build effective communications, understand development needs and gain knowledge of sales and activity performance
• Maintains accurate reporting in line with company requirements
• Controls expenses to meet budget guidelines
• Works closely and effectively with the European Business Centre
• Adheres to company policies, procedures and business ethics codes and ensures that they are communicated and adhered to within the team.

Contact With Others:

• Regional staff
• Customers and Channel Partners
• Companies Tech. Centre staff
• Other Companies staff worldwide
• Other external contacts

Knowledge and Experience:

• Proven track record of successful European sales management.
• In depth knowledge of analyser products, applications and the market place.
• Technical degree extended with commercial training and/or degree.
• Multi-cultural experience
• Fluency in English language plus one other major European language

Behavioural Competencies

Quality First Team Commitment/ Respect/Involvement by All Walk the Talk
Adapting to Change Leading with Business and Personal Integrity Continuous Improvements
Health & Safety Delivering What is Promised Developing Others
Continuous Improvement    
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